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Welcome to The Bride

We have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Sassi Holford, Stephanie Allin, Suzanne Neville and most recently Temperley

We are here to help you and can’t wait to be part of this journey with you!

the bride video preview image
Olsen

Andrea Hawkes

Temperley

Sassi Holford

Misty

Stephanie Allin

Suzanne Neville

Bridal Accessories

Sample Sale

Join Our Mailing List

We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

We promise not to hound you with lots of emails, however if you did want to unsubscribe you can do so at any time by clinking on the link at the bottom of any of our emails. For full details please see our Privacy Policy.

Our Boutique

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

Bridal Accessories

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

Our Services

The Bride will help you find the dress of your dreams and style your accessories

Our Collections

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
10th February 2021

Carly

I highly recommend The Bride! I went to A LOT of wedding dress shops - and I couldn't find the one...I went to The Bride and found the most stunning…
The Bride
Love0
Our Brides
10th February 2021

Emma

The Bride was the first and last shop I visited to find my dream wedding dress! A good friend had recently got hers from there - her dress was perfection…
The Bride
Love0
Our Brides
6th March 2020

Amy

Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard…
The Bride
Love0
Our Brides
6th March 2020

Rebecca

Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford
The Bride
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Our Events

Our Events
10th September 2021

Suzanne Neville – Collection Preview Designer Event – Saturday 20 November 2021

We are hugely excited to announce our Suzanne Neville Collection Event.  On Saturday 20th November Suzanne will be joining us to launch her brand new 2022 'Nova' Collection.  The collection…
The Bride
Love0
FloraOur Events
4th September 2021

Stephanie Allin – 2022 ‘Jewel’ Collection Preview – 22 Oct to 26 Oct 202

We are so excited to announce we hosting a collection preview of the stunning 2022  collection by Stephanie Allin.  Her latest collection called 'Jewel' has been designed for the modern…
The Bride
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Recent Blog Posts

Wedding Dresses HertfordshireBlog
4th September 2021

ALERT – We have a new designer

Exciting Annoucement We are beyond excited to announce our new relationship with Temperley Bridal   From September 2021 we will be one of a handful of UK stockists who have…
The Bride
Love49
Blog
15th June 2021

What To Expect From Your Appointment At The Bride

What To Expect From Your Appointment At The Bride First and foremost finding your perfect dress should be fun! Here at The Bride we strive to make your wedding dress…
The Bride
Love49
Blog
11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right…
The Bride
Love49
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