Our elegant multi award winning bridal boutique in St Albans carries a superb selection of handmade wedding dresses by celebrated British designers Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville. Our passion, expertise and understanding means you can trust us to help you find your perfect wedding dress.

Jenny Packham Hermia

Jenny Packham

Sassi Holford Astrid

Sassi Holford


Stephanie Allin


Suzanne Neville

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our team at The Bride and who is here to help you!

Our Brides

Emma Sharman Wedding Dress Our Brides
22nd February 2018

Emma Sharman

Just wanted to send an email to say thank you for all of your help with finding my wedding dress. Amy was fantastic from start to finish and it was…

Sophie O'Mahoney Wedding Dress Our Brides
22nd February 2018

Sophie O’Mahoney

The Bride in St Albans is by far the best place to buy your wedding dress. The whole experience from start to finish was just wonderful. The team at The…

Sarah White Wedding Our Brides
22nd February 2018

Sarah White

I love my dress and got tons of compliments about it. Thank you for making it an easy process, everyone I met along the way was lovely. I have attached…

Laura Cutler Wedding Our Brides
22nd February 2018

Laura Cutler

I visited The Bride after several failed weekends of wedding dress shopping. I was starting to become very disheartened by the whole process – I had been to several shops…

Our Events

Wedding Dress Sample SALE Our Events
28th October 2017

25th-29th January 2018: Huge Sample Sale

Your chance to pick up a designer gown for less than half price! Large range of dresses available priced between £900 to £1200, sizes are equivalent to a high street…

Mayflower Our Events
27th October 2017

13th January 2018: Suzanne Neville Designer Day

Join us for an exclusive Designer Day, we will have a large selection of Suzanne Neville’s 2018 Belle Epoque Collection for you to try. Suzanne will also be joining us…

Recent Blog Posts

22nd February 2018

Real Bride: Lynsey

Overview I am sitting here at home with a glass of wine going through the many wedding pictures that we have and reminiscing about our perfect day. As clichéd as...
Real Bride Kathy Blog
1st February 2018

Real Bride: Kathy

Overview Throughout the year we have a number of our samples on sale, all gowns are in brilliant condition, so if you are looking for a designer wedding dress without...
UK Wedding Awards Blog
21st December 2017

Vote for us in the UK Wedding Awards!

We’re so ridiculously excited! Not only because Christmas is just around the corner (hooray!), but we’ve just found out that we’ve been shortlisted for the ‘Best Bridal Boutique’ UK Wedding Award and...