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Welcome to The Bride – we have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville

We are here to help you and can’t wait to be part of this journey with you!

Andrea Hawkes

Jenny Packham

Sassi Holford

Misty

Stephanie Allin

Suzanne Neville

Bridal Accessories

Sample Sale

Our Boutique

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

Bridal Accessories

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

Our Services

The Bride will help you find the dress of your dreams and style your accessories

Our Collections

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
6th March 2020

Amy

Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard...
The Bride
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Our Brides
6th March 2020

Rebecca

Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford
The Bride
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Our Brides
6th March 2020

Sarah

I had my day on 8th June in my Jenny Packham Nashville dress and it was perfect! We had the most amazing day and will definitely send though the photos...
The Bride
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Our Brides
6th March 2020

Sophie

Image Credit - Mark & Joanna Osborne Dress Credit - Bespoke by Suzanne Neville
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Our Events

Saskia Our Events
27th November 2020

Sassi Holford – Collection Preview – Thurs 11 to Tues 16 Feb 2021

Due to the latest COVID lockdown we have had to rearrange this event, and I am pleased to say we will be hosting our Sassi Holford collection preview between Thursday…

The Bride
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Our Events
27th November 2020

Styling Event – Sunday 7th Feb – 11am to 3pm

Our event calendar is filling up fast – 2021 is looking to be a great year.  And we are so pleased to be welcoming back one of our favourite events,…

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Recent Blog Posts

Blog
11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right...
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Blog
24th April 2020

We are proud to be supporting and championing British bridal designers

Why British Designers? When I (Lynsey) and Natalie took over the running of The Bride there were many things up for careful debate and consideration. Of course, ensuring the journey...
The Bride
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Blog
30th January 2020

Wedding Dress Sample Sale – 5 Top Tips You Should Know

What is a Sample Sale? Maybe a good place to start is to explain exactly what a sample sale is here at The Bride. We work closely with a select...
The Bride
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