Welcome to The Bride

Reopening from 12th April 2021

We are really pleased to be able to welcome you back from 12th April.  We have really missed meeting you all, and are looking forward to getting back to what we love!  Please do get in touch using the contact form to get your appointment booked in.

We have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville

We are here to help you and can’t wait to be part of this journey with you!

Andrea Hawkes

Jenny Packham

Sassi Holford


Stephanie Allin

Suzanne Neville

Bridal Accessories

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We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

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Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
10th February 2021


I highly recommend The Bride! I went to A LOT of wedding dress shops - and I couldn't find the one...I went to The Bride and found the most stunning…
Our Brides
10th February 2021


The Bride was the first and last shop I visited to find my dream wedding dress! A good friend had recently got hers from there - her dress was perfection…
Our Brides
6th March 2020


Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard…
Our Brides
6th March 2020


Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford

Our Events

SaskiaOur Events
27th November 2020

Sassi Holford – Collection Preview – Thurs 11 to Tues 16 Feb 2021

Due to the latest COVID lockdown we have had to rearrange this event, and I am pleased to say we will be hosting our Sassi Holford collection preview between Thursday…
Our Events
27th November 2020

Styling Event – Sunday 7th Feb – 11am to 3pm

Our event calendar is filling up fast - 2021 is looking to be a great year.  And we are so pleased to be welcoming back one of our favourite events,…

Recent Blog Posts

11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right…
24th April 2020

We are proud to be supporting and championing British bridal designers

Why British Designers? When I (Lynsey) and Natalie took over the running of The Bride there were many things up for careful debate and consideration. Of course, ensuring the journey…
30th January 2020

Wedding Dress Sample Sale – 5 Top Tips You Should Know

What is a Sample Sale? Maybe a good place to start is to explain exactly what a sample sale is here at The Bride. We work closely with a select…