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Welcome to The Bride

Reopening from 12th April 2021

We are really pleased to be able to welcome you back from 12th April.  We have really missed meeting you all, and are looking forward to getting back to what we love!  Please do get in touch using the contact form to get your appointment booked in.

We have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville

We are here to help you and can’t wait to be part of this journey with you!

the bride video preview image

Andrea Hawkes

Jenny Packham

Sassi Holford

Misty

Stephanie Allin

Suzanne Neville

Bridal Accessories

Sample Sale

Join Our Mailing List

We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

We promise not to hound you with lots of emails, however if you did want to unsubscribe you can do so at any time by clinking on the link at the bottom of any of our emails. For full details please see our Privacy Policy.

Our Boutique

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

Bridal Accessories

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

Our Services

The Bride will help you find the dress of your dreams and style your accessories

Our Collections

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
10th February 2021

Carly

I highly recommend The Bride! I went to A LOT of wedding dress shops - and I couldn't find the one...I went to The Bride and found the most stunning…
The Bride
Love0
Our Brides
10th February 2021

Emma

The Bride was the first and last shop I visited to find my dream wedding dress! A good friend had recently got hers from there - her dress was perfection…
The Bride
Love0
Our Brides
6th March 2020

Amy

Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard…
The Bride
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Our Brides
6th March 2020

Rebecca

Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford
The Bride
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Our Events

SaskiaOur Events
27th November 2020

Sassi Holford – Collection Preview – Thurs 11 to Tues 16 Feb 2021

Due to the latest COVID lockdown we have had to rearrange this event, and I am pleased to say we will be hosting our Sassi Holford collection preview between Thursday…
The Bride
Love0
Our Events
27th November 2020

Styling Event – Sunday 7th Feb – 11am to 3pm

Our event calendar is filling up fast - 2021 is looking to be a great year.  And we are so pleased to be welcoming back one of our favourite events,…
The Bride
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Recent Blog Posts

Blog
11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right…
The Bride
Love49
Blog
24th April 2020

We are proud to be supporting and championing British bridal designers

Why British Designers? When I (Lynsey) and Natalie took over the running of The Bride there were many things up for careful debate and consideration. Of course, ensuring the journey…
The Bride
Love49
Blog
30th January 2020

Wedding Dress Sample Sale – 5 Top Tips You Should Know

What is a Sample Sale? Maybe a good place to start is to explain exactly what a sample sale is here at The Bride. We work closely with a select…
The Bride
Love49
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