Our elegant multi award winning bridal boutique in St Albans carries a superb selection of handmade wedding dresses by celebrated British designers Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville. Our passion, expertise and understanding means you can trust us to help you find your perfect wedding dress.

Jenny Packham Hermia

Jenny Packham

Sassi Holford Astrid

Sassi Holford


Stephanie Allin


Suzanne Neville

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our team at The Bride and who is here to help you!

Our Brides

Emma Sharman Wedding Dress Our Brides
22nd February 2018

Emma Sharman

Just wanted to send an email to say thank you for all of your help with finding my wedding dress. Amy was fantastic from start to finish and it was…

Sophie O'Mahoney Wedding Dress Our Brides
22nd February 2018

Sophie O’Mahoney

The Bride in St Albans is by far the best place to buy your wedding dress. The whole experience from start to finish was just wonderful. The team at The…

Sarah White Wedding Our Brides
22nd February 2018

Sarah White

I love my dress and got tons of compliments about it. Thank you for making it an easy process, everyone I met along the way was lovely. I have attached…

Laura Cutler Wedding Our Brides
22nd February 2018

Laura Cutler

I visited The Bride after several failed weekends of wedding dress shopping. I was starting to become very disheartened by the whole process – I had been to several shops…

Our Events

Styling event Our Events
21st March 2018

Styling Event – Thursday 19th April

Have you already got your dress but looking for the final touches? Are you looking for some beautifully handmade veils and hair accessories – then why not come to our…

Huge 2 Week Sample Sale Our Events
21st March 2018

Huge 2 Week Sample Sale

Over the Easter holidays we are running a huge 2 week sample sale – Over 20 designer dresses available for amazing affordable prizes. Have a look at our sample sale…

Recent Blog Posts

Miranda Dunn at The Bride Blog
2nd April 2018

Miranda Dunn London at The Bride

Last month we teased you with a little secret on Instagram, and we are very excited to finally be able to share more details with you all….. We have been…

Wedding Dresses Hertfordshire Blog
1st March 2018

Our New Look Bridal Boutique

Our Boutique Refurb As you may have seen on Instagram over Christmas, Natalie and I closed the shop and gave it a little TLC. We wanted to start the new...
22nd February 2018

Real Bride: Lynsey

Overview I am sitting here at home with a glass of wine going through the many wedding pictures that we have and reminiscing about our perfect day. As clichéd as...