Welcome to The Bride

We have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Sassi Holford, Stephanie Allin, Suzanne Neville and most recently Temperley

We are here to help you and can’t wait to be part of this journey with you!


Andrea Hawkes



Sassi Holford


Stephanie Allin

Suzanne Neville

Bridal Accessories

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We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

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Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
10th February 2021


I highly recommend The Bride! I went to A LOT of wedding dress shops - and I couldn't find the one...I went to The Bride and found the most stunning…
Our Brides
10th February 2021


The Bride was the first and last shop I visited to find my dream wedding dress! A good friend had recently got hers from there - her dress was perfection…
Our Brides
6th March 2020


Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard…
Our Brides
6th March 2020


Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford

Our Events

Our Events
22nd October 2021

Styling Event – Thursday 18th November – 4pm to 8pm

The last few months of 2021 are set to be very busy with many events taking place, and we are so exciting to be hosting one of our favorites -…
Our Events
10th September 2021

Suzanne Neville – Collection Preview Designer Event – Saturday 20 November 2021

We are hugely excited to announce our Suzanne Neville Collection Event.  On Saturday 20th November Suzanne will be joining us to launch her brand new 2022 'Nova' Collection.  The collection…

Recent Blog Posts

Wedding Dresses HertfordshireBlog
4th September 2021

ALERT – We have a new designer

Exciting Annoucement We are beyond excited to announce our new relationship with Temperley Bridal   From September 2021 we will be one of a handful of UK stockists who have…
15th June 2021

What To Expect From Your Appointment At The Bride

What To Expect From Your Appointment At The Bride First and foremost finding your perfect dress should be fun! Here at The Bride we strive to make your wedding dress…
11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right…