Our elegant multi award winning bridal boutique in St Albans carries a superb selection of handmade wedding dresses by celebrated British designers Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville. Our passion, expertise and understanding means you can trust us to help you find your perfect wedding dress.

Jenny Packham Hermia

Jenny Packham

Sassi Holford Astrid

Sassi Holford


Stephanie Allin


Suzanne Neville

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our team at The Bride and who is here to help you!

Our Brides

Emma Sharman Wedding Dress Our Brides
22nd February 2018

Emma Sharman

Just wanted to send an email to say thank you for all of your help with finding my wedding dress. Amy was fantastic from start to finish and it was…

Sophie O'Mahoney Wedding Dress Our Brides
22nd February 2018

Sophie O’Mahoney

The Bride in St Albans is by far the best place to buy your wedding dress. The whole experience from start to finish was just wonderful. The team at The…

Sarah White Wedding Our Brides
22nd February 2018

Sarah White

I love my dress and got tons of compliments about it. Thank you for making it an easy process, everyone I met along the way was lovely. I have attached…

Laura Cutler Wedding Our Brides
22nd February 2018

Laura Cutler

I visited The Bride after several failed weekends of wedding dress shopping. I was starting to become very disheartened by the whole process – I had been to several shops…

Our Events

Sassi Holford Grace Our Events
15th May 2018

Sample Sale Evening – Thursday 31st May 2018

Looking for a designer dress at the fraction of the cost? If so then this is the event for you.   We are holding a Sample sale evening starting from…

Styling event Our Events
21st March 2018

(Ended) Styling Event – Thursday 19th April

Have you already got your dress but looking for the final touches? Are you looking for some beautifully handmade veils and hair accessories – then why not come to our…

Recent Blog Posts

£100 OFF VOUCHER AT zOE c Blog
10th May 2018

Photography and Your Wedding

Photography Photography is one of the key parts to your wedding – the day goes by in a flash so having a professional to capture all of your special moments...
Miranda Dunn at The Bride Blog
2nd April 2018

Miranda Dunn London at The Bride

Last month we teased you with a little secret on Instagram, and we are very excited to finally be able to share more details with you all….. We have been…

Wedding Dresses Hertfordshire Blog
1st March 2018

Our New Look Bridal Boutique

Our Boutique Refurb As you may have seen on Instagram over Christmas, Natalie and I closed the shop and gave it a little TLC. We wanted to start the new...