COVID – 19

The boutique is currently closed.

Following government guidelines we will be reopening for appointments from Friday 3rd July 2020, and we are now taking bookings. If you would like to try of some of our beautiful dresses then please do get in contact.  Complete the form on our  ‘Contact Us’ page and we will be in touch shortly to arrange your appointment.

We are looking forward to meeting you.


Our elegant multi award winning bridal boutique in St Albans carries a superb selection of handmade wedding dresses by celebrated British designers Andrea Hawkes,  Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville. Our passion, expertise and understanding means you can trust us to help you find your perfect wedding dress.

Zelpa Andrea Hawkes

Andrea Hawkes

Jenny Packham

Sassi Holford


Stephanie Allin

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Suzanne Neville

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our team at The Bride and who is here to help you!

Our Brides

Our Brides
6th March 2020


Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard...
Our Brides
6th March 2020


Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford
Our Brides
6th March 2020


I had my day on 8th June in my Jenny Packham Nashville dress and it was perfect! We had the most amazing day and will definitely send though the photos...
Our Brides
6th March 2020


Image Credit - Mark & Joanna Osborne Dress Credit - Bespoke by Suzanne Neville

Our Events

Our Events
23rd January 2020

St Albans Sample Sale

We are co hosting a HUGE sample sale with our lovely friends at Cerimonia on George St. On Sunday 2nd Feb, between 11am and 3pm, Cerimonia will be opening its…

Our Events
16th January 2020

Jenny Packham – Trunk Show – Friday 13 March & Saturday 14 March 2020

Recent Blog Posts

11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right...
24th April 2020

We are proud to be a bridal boutique supporting and championing British bridal designers and what this means during Coronavirus

Why British Designers? When I (Lynsey) and Natalie took over the running of The Bride there were many things up for careful debate and consideration. Of course, ensuring the journey...
30th January 2020

Wedding Dress Sample Sale – 5 Shopping Tips You Should Know (perfect for our Sales event on 2nd February)

What is a Sample Sale? Maybe a good place to start is to explain exactly what a sample sale is here at The Bride. We work closely with a select...