Welcome to The Bride – we have been helping brides find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with our brides to create their dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville

We are here to help you and can’t wait to be part of this journey with you!

Andrea Hawkes

Jenny Packham

Sassi Holford


Stephanie Allin

Suzanne Neville

Bridal Accessories

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
6th March 2020


Where do I start with the girls in The Bride. They were absolutely incredible. They know their stuff, were incredibly friendly and lots of fun! Image Credit - Martin Beard...
Our Brides
6th March 2020


Thank you for making my dress dreams come true! Image Credit - Lorenzo Papadia Dress Credit - Verity by Sassi Holford
Our Brides
6th March 2020


I had my day on 8th June in my Jenny Packham Nashville dress and it was perfect! We had the most amazing day and will definitely send though the photos...
Our Brides
6th March 2020


Image Credit - Mark & Joanna Osborne Dress Credit - Bespoke by Suzanne Neville

Our Events

Saskia Our Events
22nd September 2020

Sassi Holford – Collection Preview – 5th to 10th Nov 2020

We are delighted to announce that Sassi Holford ‘Asteria’ collection is coming to St Albans!  Between Thursday 5th and Tuesday 10th November 2020 you will have the opportunity to try…

Shine Our Events
11th September 2020

Stephanie Allin – 2021 ‘Spirit’ Collection Preview – 22 Oct to 26 Oct 2020

We are so excited to announce we hosting a collection preview of the stunning 2021 collection by Stephanie Allin.  Her latest collection called ‘Spirit’ has been designed for the modern…

Recent Blog Posts

11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right...
24th April 2020

We are proud to be supporting and championing British bridal designers

Why British Designers? When I (Lynsey) and Natalie took over the running of The Bride there were many things up for careful debate and consideration. Of course, ensuring the journey...
30th January 2020

Wedding Dress Sample Sale – 5 Top Tips You Should Know

What is a Sample Sale? Maybe a good place to start is to explain exactly what a sample sale is here at The Bride. We work closely with a select...