Welcome to The Bride

We have been helping brides, like you, find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with you to create your dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Sassi Holford, Stephanie Allin, Suzanne Neville and most recently Temperley

We are here to help you and can’t wait to be part of this journey with you!


Andrea Hawkes



Sassi Holford


Stephanie Allin


Suzanne Neville

Bridal Accessories

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We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

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Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
27th May 2022


I just want to say thank you so much for all the hard work that was put into sourcing my dress and fitting process. I felt amazing in my dress…
Our Brides
27th May 2022


We first found The Bride as they helped my sister find her wedding dress almost 10 years ago. It also inspired her bouquet after seeing a photo in the shop.…
Our Brides
27th May 2022


Image Credit - Gary Barrett Photography Dress Credit - Alicia by Suzanne Neville
Our Brides
27th May 2022


I just want to say a huge thank you for giving me the opportunity to wear the most incredible dress. I’m so grateful as it wouldn’t have been possible without…

Our Events

ToledoOur Events
25th January 2022

Temperley Trunk Show- Friday 25th March to Sunday 27th March

If you are looking for a bridal gown with a difference, then this is the event for you!    For the weekend only we will have a huge collection of…
Our Events
25th January 2022

Styling Event – Sunday 6th Feb- 10.30am to 3pm

We are super excited to announce our first event of 2022.   On Sunday 6th Feb we will be opening our doors to host a day full of accessories -…

Recent Blog Posts

Wedding Dresses HertfordshireBlog
4th September 2021

ALERT – We have a new designer

Exciting Annoucement We are beyond excited to announce our new relationship with Temperley Bridal   From September 2021 we will be one of a handful of UK stockists who have…
15th June 2021

What To Expect From Your Appointment At The Bride

What To Expect From Your Appointment At The Bride First and foremost finding your perfect dress should be fun! Here at The Bride we strive to make your wedding dress…
11th June 2020

A Letter to our Brides

Dear brides  We have wanted to put pen to paper so often over the past few months, but the words just wouldn’t come. Nothing we wanted to say felt right…