Our elegant multi award winning bridal boutique in St Albans carries a superb selection of handmade wedding dresses by celebrated British designers Jenny Packham, Sassi Holford, Stephanie Allin and Suzanne Neville. Our passion, expertise and understanding means you can trust us to help you find your perfect wedding dress.

Jenny Packham Hermia

Jenny Packham

Sassi Holford Astrid

Sassi Holford


Stephanie Allin

Suzanne Neville

Suzanne Neville

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our team at The Bride and who is here to help you!

Our Brides

Michelle Bride Our Brides
5th October 2017

Michelle Lapperton

I am so pleased I chose to work with The Bride and was able to wear a Sassi Holford Dress. The team at The Bride are absolutely fantastic and I…

Bride Testimonial NICOLE HATHAWAY Our Brides
5th October 2017

Nicole Hathaway

I cannot put my wedding journey into any other words other than wonderful! I went to The bride first to find my dress of my dreams. It wasn’t until I…

Bride Testimonial SAHER AHMED Our Brides
3rd October 2017

Saher Ahmed

To all at The Bride I thought I’d send you an email to say thank you for helping me find a dress at such short notice. I called you in…

Bride Testimonial ANDREA WILLIAMS Our Brides
3rd October 2017

Andrea Williams

Dear everyone at The Bride, I just wanted to send you a big thank you for all your help with my wedding dress. I had a really wonderful experience from…

Our Events

Wedding Dress Sample SALE Our Events
28th October 2017

25th-29th January 2018: Huge Sample Sale

Your chance to pick up a designer gown for less than half price! Large range of dresses available priced between £900 to £1200, sizes are equivalent to a high street…

Mayflower Our Events
27th October 2017

13th January 2018: Suzanne Neville Designer Day

Join us for an exclusive Designer Day, we will have a large selection of Suzanne Neville’s 2018 Belle Epoque Collection for you to try. Suzanne will also be joining us…

Recent Blog Posts

The Bride Designers Blog
3rd November 2017

The 2018 Collection has arrived!

Wow, what an exciting start to Autumn it’s been for us. Not only have we had the pleasure of hosting some incredible designer weekends, but we’ve been receiving deliveries, almost...
Bridal Photoshoot Blog
25th August 2017

Behind the Scenes at our Bridal Photoshoot

Earlier this week, our alarm clocks went off extraordinarily early, as we had a very exciting day ahead.  At 7am we were at the boutique, shimmying bags of some of…

Your Wedding Dress Questions Answered Blog
27th July 2017

Your Wedding Dress Questions Answered…

Many of our brides tell us how shopping for their dream dress is one of the best parts of the wedding planning process. It’s true, that putting on a wedding…