Frequently Asked Questions

Do I need to book an appointment?

Yes. We have always seen our brides by appointment only so that you have the best experience with us and we can dedicate our time to you.  Seeing our brides by appointment only is now more important than ever as we ensure we are following government guidance and keeping our brides and team as safe as possible. Therefore we will not have the ability to see brides without booking ahead of time.

Do you charge for appointments?

We charge a consultation fee of £25 for weekend and evening appointments, which is fully redeemable against any purchase, whether that be your dress, hair accessory, veil or jewellery.  This charge is for first appointments only; any follow up appointment that you have is free of a consultation charge.    Weekday appointments during normal working hours do not require a consultation charge.

How many guests can I bring to the appointment?

Whilst we are working to keep everyone as safe as possible and following the COVID-19 guidance, one of the measures we have put in place is to limit the number of guests you can bring into the shop to two guests per bride.

We know how exciting this time is for your friends and family and are able to welcome them to join your appointment through FaceTime or Zoom so that they can be part of the experience.

From Friday 24th June it is now mandatory for all visitors to the shop to wear a mask.  We will be asking both the bride and her guests to wear a mask throughout the appointment.

We will be reviewing the COVID-19 guidance on a regular basis and, when it is possible, we look forward to being able to increase the number of guests accompanying you at your appointment back to three.

Due to COVID-19 have you put any safety measures in place?

Absolutely. The safety of our brides and team is of the upmost importance to us, and we have taken the government guidance very seriously.
Below, you will find details of the safety measures we have implemented:

  • We have reduced the number of team members working in the boutique at any one time
  • All of our team will be wearing masks and/or visors throughout the appointment, and also maintaining social distancing where we can
  • We have reduced the number of appointments taking place each day so that we can reduce the number of people visiting the shop, and we can carry out a thorough clean of all public places (including our fitting room, show room and toilet) between each appointment
  • We will no longer be offering refreshments other than bottled water

We are asking our brides and their guest to do the following during an appointment:

  • On arrival, use our hand sanitiser which is available throughout the boutique
  • Use the gloves provided before browsing or touching any of our dresses or accessories
  • Wear a mask whilst in the fitting area and when trying on dresses. Once you are in the dress, we will be able to step back from you and give you enough space to remove your mask from your face and get a better feel for how you look in the dress.

We will continue to update our safety measures in line with government guidance and will add any changes to this page and the pre appointment information we send out to each of our brides. If you have any questions about any of this, please do get in touch.

What do I need to wear/ bring with me?

We would advise you to wear nude seamless underwear if possible so that there is no distraction of seeing underwear under our dresses. Although we are very used to seeing black lace underwear as its often something that brides forget when they are getting ready to visit us for an appointment!

For the time being we will not be able to provide shoes for you during your appointment, so we would ask that you bring your favourite pair to use at the appointment.

What size are the dresses?

The samples we have in store range from designer size 12 to size 16, albeit the majority of them are size 12’s.

What if I don’t fit into the sample dresses?

Our team are fully trained in fitting dresses on a multitude of womens bodies; we do this using discreet methods to ensure the best fit possible so please do not be concerned about the fitting on the day – that’s what we are here for!

What are the prices of your wedding dresses?

Our designer collections range from £1,700 up to to £4000. If you would like to view prices of specific dresses, you can do this by visiting the individual designer pages on our site.
We also have a number of ex-display samples available to purchase which are often significantly reduced in price. You can view these on the sample page and read more about this process by visiting our blog.

Do you have parking available?

We love our location on George Street; it’s one of the oldest roads in the city, full of independent shops and a stones throw from the stunning St Albans Cathedral. The slight downside of this is that parking directly outside of our shop is for local residents only. There are multiple car parks located within the city centre, and the nearest one to us is only a five minute walk away – St Christopher’s Place, Upper Dagnall St, AL3 5EA.