Frequently Asked Questions

Do I need to book an appointment?

Yes. We always see our brides by appointment only so that you have the best experience with us and we can dedicate our time to you. We also ensure that you have exclusive use of the boutique, so we can work with you to find your dream dress, without interruptions. This does limit the amount of brides we can see per day, therefore it is unlikely that we will be able to accommodate you without booking ahead of time.

Do you charge for appointments?

We charge a consultation fee of £25 for weekend and evening appointments, which is fully redeemable against any purchase, whether that be your dress, hair accessory, veil or jewellery.  This charge is for first appointments only; any follow up appointment that you have is free of a consultation charge.    Weekday appointments during normal working hours do not require a consultation charge.

How long do appointments last?

Your first visit to us will be for 1 hour and 30 mins where we will guide your through our collections, help you find your style and finalise your shortlist.


Follow up appointments will last for 1 hour, allowing you to re try your favorites and get you one step closer to finding ‘the one’.

How many guests can I bring to the appointment?

We recommend that you bring two guests per bride.   Our shop is a small and intimate space where you can share this experience with your nearest & dearest, and in our experience when you bring more guests it can be very overwhelming for you, the bride.

We know how exciting this time is for your friends and family, and we do understand that you want to share this experience with everyone, however we do recommend that you only bring those who have your best interests at heart, and will be helpful and honest with you.

Due to COVID-19 have you put any safety measures in place?

Although COVID restrictions have officially ended, there are measures that we have implemented over the past two years that are here to stay. This is to ensure we continue to put the safety of our brides and team first.

Below, you will find details of the safety measures we have implemented:

  • We have reduced the number of team members working in the boutique at any one time
  • We have reduced the number of appointments taking place each day so that we can reduce the number of people visiting the shop, and we can carry out a thorough clean of all public places (including our fitting room, show room and toilet) between each appointment

We are asking our brides and their guests to do the following during an appointment:

  • On arrival, use our hand sanitiser which is available throughout the boutique
  • If you are or your guests are feeling unwell, please do not attend your appointment, get in touch and we will be happy to reschedule to another time when you are feeling better.

If you have any questions about any of this, please do get in touch.

What do I need to wear/ bring with me?

We would advise you to wear nude seamless underwear if possible so that there is no distraction of seeing underwear under our dresses. Although we are very used to seeing black lace underwear as its often something that brides forget when they are getting ready to visit us for an appointment!

Other than that, just come ready to have some fun!

What size are the dresses?

The samples we have in store range from designer size 12 to size 16, albeit the majority of them are size 12’s.

What if I don’t fit into the sample dresses?

Our team are fully trained in fitting dresses on a multitude of womens bodies; we do this using discreet methods to ensure the best fit possible so please do not be concerned about the fitting on the day – that’s what we are here for!

What are the prices of your wedding dresses?

Our designer collections range from £1,700 up to to £4,500 with the majority of them between £2,500 and £3,500. If you would like to view prices of specific dresses, you can do this by visiting the individual designer pages on our site.
We also have a number of ex-display samples available to purchase which are often significantly reduced in price. You can view these on the sample page and read more about this process by visiting our blog.

Do you have parking available?

We love our location on George Street; it’s one of the oldest roads in the city, full of independent shops and a stones throw from the stunning St Albans Cathedral. The road has also recently been pedestrianised to make it safer for everyone to enjoy.  Therefore there is no parking directly outside of our shop.  There are multiple car parks located within the city centre, and the nearest one to us is only a five minute walk away – St Christopher’s Place, Upper Dagnall St, AL3 5EA.