Frequently Asked Questions

Do I need to book an appointment?

Yes. We have always seen our brides by appointment only so that you have the best experience with us and we can dedicate our time to you.  Seeing our brides by appointment only is now more important than ever as we ensure we are following government guidance and keeping our brides and team as safe as possible. Therefore we will not have the ability to see brides without booking ahead of time.

Do you charge for appointments?

We charge a consultation fee of £25 for weekend and evening appointments, which is fully redeemable against any purchase, whether that be your dress, hair accessory, veil or jewellery.  This charge is for first appointments only; any follow up appointment that you have is free of a consultation charge.    Weekday appointments during normal working hours do not require a consultation charge.

How long do appointments last?

Your first visit to us will be for 1 hour and 30 mins where we will guide your through our collections, help you find your style and finalise your shortlist.


Follow up appointments will last for 1 hour, allowing you to re try your favorites and get you one step closer to finding ‘the one’.

How many guests can I bring to the appointment?

Although there are no legal restrictions in place after Monday 19th July, we still want to continue to keep everyone as safe as possible.  Our shop is a small and intimate space where you can share this experience with your nearest & dearest. Therefore we will continue to limit the number of guests you can bring into the shop to two guests per bride.

We know how exciting this time is for your friends and family and are able to welcome them to join your appointment through FaceTime so that they can be part of the experience.

Again, it will no longer be mandatory for staff & visitors to wear masks, however we do class ourselves as a close contact service.  Therefore we will continue to ask brides to wear masks whilst they are in the cubicle being dressed by one of the team.  When we have stepped away there will be an opportunity to remove the masks for a short period of time. If you do have any queries regarding the above please do get in touch.

Due to COVID-19 have you put any safety measures in place?

Absolutely. Although all legal COVID restrictions have been removed as of Monday 19th July, we will continue to have safety measures in place.

The safety of our brides and team is of the upmost importance to us, and following the government guidance we need remain cautious.
Below, you will find details of the safety measures we have implemented:

  • We have reduced the number of team members working in the boutique at any one time
  • All of our team will be wearing masks and/or visors whilst in close contact with brides (i.e. dressing them),  and will also maintain social distancing where we can
  • We have reduced the number of appointments taking place each day so that we can reduce the number of people visiting the shop, and we can carry out a thorough clean of all public places (including our fitting room, show room and toilet) between each appointment
  • We will continue to pause our refreshment service other than offering single use bottled water

We are asking our brides and their guests to do the following during an appointment:

  • On arrival, use our hand sanitiser which is available throughout the boutique
  • Wear a mask whilst in the fitting area and when trying on dresses. Once you are in the dress, we will be able to step back from you and give you enough space to remove your mask from your face and get a better feel for how you look in the dress.

We will continue to update our safety measures in line with government guidance and will add any changes to this page and the pre appointment information we send out to each of our brides. If you have any questions about any of this, please do get in touch.

What do I need to wear/ bring with me?

We would advise you to wear nude seamless underwear if possible so that there is no distraction of seeing underwear under our dresses. Although we are very used to seeing black lace underwear as its often something that brides forget when they are getting ready to visit us for an appointment!

For the time being we will not be able to provide shoes for you during your appointment, so we would ask that you bring your favourite pair to use at the appointment.

What size are the dresses?

The samples we have in store range from designer size 12 to size 16, albeit the majority of them are size 12’s.

What if I don’t fit into the sample dresses?

Our team are fully trained in fitting dresses on a multitude of womens bodies; we do this using discreet methods to ensure the best fit possible so please do not be concerned about the fitting on the day – that’s what we are here for!

What are the prices of your wedding dresses?

Our designer collections range from £1,700 up to to £4500. If you would like to view prices of specific dresses, you can do this by visiting the individual designer pages on our site.
We also have a number of ex-display samples available to purchase which are often significantly reduced in price. You can view these on the sample page and read more about this process by visiting our blog.

Do you have parking available?

We love our location on George Street; it’s one of the oldest roads in the city, full of independent shops and a stones throw from the stunning St Albans Cathedral. The road has also recently been pedestrianised to make it safer for everyone to enjoy.  Therefore there is no parking directly outside of our shop.  There are multiple car parks located within the city centre, and the nearest one to us is only a five minute walk away – St Christopher’s Place, Upper Dagnall St, AL3 5EA.