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Welcome to The Bride

We have been helping brides, like you, find ‘the one’ since 2007, and from the first day we opened our passion hasn’t swayed; we are focussed on outstanding customer service, working with you to create your dream dress, and create life long memories along the way.

Our elegant boutique situated in St Albans specialises in exquisite handmade wedding dresses.  Our collections are all designed and made here in the UK by celebrated British designers Andrea Hawkes, Sassi Holford, Stephanie Allin, Suzanne Neville and most recently Temperley

We are here to help you and can’t wait to be part of this journey with you!

Bridal Accessories

29 Atelier


Andrea Hawkes



Sassi Holford

Peyton & Tahiti Sleeve

Stephanie Allin


Suzanne Neville

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We are a busy boutique with lots of exciting events, launches, sales and collaborations. To be the first to hear about them please sign up to our newsletter.

We promise not to hound you with lots of emails, however if you did want to unsubscribe you can do so at any time by clinking on the link at the bottom of any of our emails. For full details please see our Privacy Policy.

Our wedding dress shop is in a glorious setting beside The Abbey Cathedral of St Albans

We have fabulous accessories to compliment your designer wedding dress

The Bride Circle

The Bride will help you find the dress of your dreams and style your accessories

Find out all about our collections at The Bride and what we have available!

Our Brides

Our Brides
20th November 2023


"I absolutely loved wearing my beautiful dress."
Our Brides
20th November 2023


"The service was unfaultable."
Our Brides
20th November 2023


"Thank you for all your help."
Our Brides
20th November 2023


"I credit The Bride for creating such a lovely atmosphere."

Our Events

IslaCurrent EventsOur Events
27th November 2023

NEW Sassi Holford Collection – Trunk Show

NEW Sassi Holford Collection – Trunk Show Friday, March 22 to Monday, March 25 2024 Sassi Holford new collection, Harmony, is absolutely incredible. For this weekend only we will have…
Current EventsOur Events
27th November 2023

Styling Event Sunday 25th February 2024

Styling Event Sunday, February 25, 2024- 11am to 3pm If you are a 2024 bride, then look no further – this is the perfect event for you. We are super…

Recent Blog Posts

Athena & Scarlet StoleBlog
9th November 2023

NEW ARRIVAL – 29 Atelier is in our boutique

We are one of a handful in the UK to stock this eco-conscious British collection.
8th November 2023

TOP TIPS – Lead Times

All the key details and delivery times from owner Lynsey.
14th September 2023

Dry Cleaning Services

The wedding is over... what happens next? After the wedding is it likely that you will look at your dress and think ‘what happened? How did it get so filthy?’ …

Get in Touch

Call us on 01727 848900 to arrange an appointment or to see our stunning collections

Book an Appointment


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